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Your generic yahoo/hotmail/aol email address is losing you money

Nick's emails

Your generic email address is losing you money for no good reason.

A study conducted by Visible Logic indicated that 70% of those who see a “generic” email address on your business card (ie: @aol.com, @gmail.com, @yahoo.com, @hotmail.com) have a lesser opinion of you than if you had an @yourbusiness.com email address.

In fact, of aol, yahoo, and hotmail, between about 38-50% of those surveyed indicated those email addresses were “totally unprofessional”. So, why on EARTH would you still be using one?

Here’s how to set up a branded email address with your own domain on Gmail in less than 30 minutes.

All it takes is 11 easy, yet somewhat technical steps (assuming your host uses cpanel). Here they are with screenshots:

  1. Log in to your cPanel and go to “Email Accounts”
    Step 1 - go to cpanel's email accounts
  2. Create the email address. Be sure to select “Unlimited” for Quota if it’s an option. Otherwise non-specific bad things can happen later (like emails being lost when you run out of space). Use a STRONG password.What do I mean by “strong password”? A long (3-4 words) combination of something meaningful to you, but not easy to guess – with at least one upper-case letter, one lower-case letter, a number, and a symbol.
    Step 2 - Create the Account
  3. Find the newly created email address in the list below the form, and click on “More” and then “Configure Email Client”
    Step 3 - click on "More" and then "Configure Email Client"
  4. Scroll down to the manual settings section and find the SSL-instructions (these are secure connections which keep your email encrypted as it’s being retrieved). Write down these settings, you’ll need them in a few seconds.
    Write down the settings in cpanel under "Secure SSL Settings"
  5. Log in to Gmail, click on the Gear Icon and click on “Settings”. Then click on the Accounts tab, and click on “Add an email address you own” under the “Send Mail As” settings.
    Log in to gmail, go to settings, accounts, then click on add an email address you own.
  6. Enter the name you want to appear in the recipient’s “To” field when they get an email from you (your name). And enter the email address and click on Next Step. Keep the checkbox for “Treat As An Alias” checked.
    Step 6 - enter the new email address's details
  7. On the next screen, enter the details you wrote down from Step 4’s secure SSL settings. Select the right port number, enter in the server, username, and the password you selected in Step 2.Be sure to select the bullet for “send through yourdomain.com’s SMTP servers” and the “Secured connection using SSL” bullet. Click “Add Account”.

    You’ll be asked to confirm you have permission to send email as this account (and that you own it). Ignore this for now, we’ll tackle it in Step 11.
    Step 7 - enter in all the details.

  8. You should end up back on the Accounts tab of the settings page. If not, just click on the Gear icon again, click on Settings, and then Accounts.Before we move on to the next step, notice you can “make default” any address in the list? That makes it the default email address you send FROM when you send a new email.Ready to move on? Click on “Add a POP3 mail account you own” under “Check mail from other accounts” settings.
    Step 8 - select Add a POP3 mail account you own
  9. Enter the email address you created in step 2 and click “Next Step”.
    Step 9 - fill in the email address you created in step 2
  10. Now enter the details from step 4 into this screen. Make sure to select the right port from the drop-down for POP. Uncheck the box for “leave a copy of retrieved message on the server” – otherwise your server-side inbox (different from your Gmail inbox) will fill up, causing problems.Check the box for Always use a secure connection (SSL) when retrieving mail, and if you have multiple domains to set up, and want to segment out your email into separate “folders” (labels in Gmail), check the box for Label incoming messages “you@yourdomain.com”, then click on “Add Account”.Step 10 - fill in the POP settings from step 4
  11. Go back to your inbox and click on the “Refresh” wheel that is next to the “select all” checkbox button above your emails, when a new email comes in from “The Gmail Team” with a link to confirm that you own your new email address, click on it.

Now, when you go to compose an email, you should see a drop-down accessible in the “FROM” field:

Nick's emails

Did this work for you? Do you need help? Let me know in the comments!

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What our clients say:

"We worked along side Nick for a year and half and would recommend his talent and creativeness to anyone willing to take a look at the “standard” way of doing things a little differently that still achieve lasting results."

- Jan Peters, Fort Collins Brewery
2014-01-01T11:58:52-07:00
"We worked along side Nick for a year and half and would recommend his talent and creativeness to anyone willing to take a look at the “standard” way of doing things a little differently that still achieve lasting results." - Jan Peters, Fort Collins Brewery
https://pixelatedonpurpose.com/testimonials/jan-peters-fort-collins-brewery/
"There are very few individuals in this day-and-age that commit themselves so passionately into their profession and Nick Armstrong is one. I would recommend him to anyone, especially to those who don’t completely understand the backside of setting up a business website. He was great!"

- Linda Griego, Java Raiz
2014-01-01T12:06:09-07:00
"There are very few individuals in this day-and-age that commit themselves so passionately into their profession and Nick Armstrong is one. I would recommend him to anyone, especially to those who don’t completely understand the backside of setting up a business website. He was great!" - Linda Griego, Java Raiz
https://pixelatedonpurpose.com/testimonials/linda-griego-java-raiz/
"Nick is the Yoda of the programming and marketing world: he is wise and powerful in the ways of the code; he wields his mouse with great speed and agility; he continually ponders the mysteries of marketing; and he is an excellent and effective instructor with a mischievous sense of humor :-)"

- Megan Henderson, Henderson + Company
2014-01-01T11:57:28-07:00
"Nick is the Yoda of the programming and marketing world: he is wise and powerful in the ways of the code; he wields his mouse with great speed and agility; he continually ponders the mysteries of marketing; and he is an excellent and effective instructor with a mischievous sense of humor :-)" - Megan Henderson, Henderson + Company
https://pixelatedonpurpose.com/testimonials/megan-henderson-henderson-company/
"Nick Armstrong has been a wonderful WordPress consultant for my business. His tutoring expertise was extremely helpful. Nick is a tremendous WordPress resource and expert."

- Catherine Rogers, Coldwell Banker
2013-12-28T13:28:40-07:00
"Nick Armstrong has been a wonderful WordPress consultant for my business. His tutoring expertise was extremely helpful. Nick is a tremendous WordPress resource and expert." - Catherine Rogers, Coldwell Banker
https://pixelatedonpurpose.com/testimonials/catherine-rogers-coldwell-banker/
"We enjoyed working with Nick, he was fun, very responsive, and has great ideas. We like the look of our new website, functionality, and how it tells our message of what Greenpoint Landscaping really is. He also set us up on a blogging plan to help drive traffic to our website."

- Peter Roberts, Greenpoint Landscaping
2014-09-10T15:47:51-06:00
"We enjoyed working with Nick, he was fun, very responsive, and has great ideas. We like the look of our new website, functionality, and how it tells our message of what Greenpoint Landscaping really is. He also set us up on a blogging plan to help drive traffic to our website." - Peter Roberts, Greenpoint Landscaping
https://pixelatedonpurpose.com/testimonials/peter-roberts-greenpoint-landscaping/
“Nick and his team delivered a great new website for my company. I am happy with the results and the feedback from our clients and friends was super positive.”

- Betsy Craig, MenuTrinfo
2014-01-01T11:49:52-07:00
“Nick and his team delivered a great new website for my company. I am happy with the results and the feedback from our clients and friends was super positive.” - Betsy Craig, MenuTrinfo
https://pixelatedonpurpose.com/testimonials/betsy-craig-menutrinfo/
"Nick has done an awesome job firstly recreating my program's website, then improved on it, and followed up with great training materials and a promise to be there when we will expand the website."

- Linda Hodgson, ChangeLabs
2013-12-27T21:53:40-07:00
"Nick has done an awesome job firstly recreating my program's website, then improved on it, and followed up with great training materials and a promise to be there when we will expand the website." - Linda Hodgson, ChangeLabs
https://pixelatedonpurpose.com/testimonials/linda-hodgson-changelabs/
"As an expert web developer, Nick can do almost anything you ask him to! He really does need to wear a cape to work. Nick is very generous with his time, and he genuinely loves to help people solve problems. I am looking forward to working with Nick on many more exciting projects."

- Molly McCowan, InkBot Editing
2014-01-01T12:03:37-07:00
"As an expert web developer, Nick can do almost anything you ask him to! He really does need to wear a cape to work. Nick is very generous with his time, and he genuinely loves to help people solve problems. I am looking forward to working with Nick on many more exciting projects." - Molly McCowan, InkBot Editing
https://pixelatedonpurpose.com/testimonials/molly-mccowan-inkbot-editing/
"Nick has an eye for creative and fun ways to step a business up a notch. He’s passionate, experienced, and knowledgeable about marketing and web development. He helped redesign our website for easier management and created campaigns for our social media outreach for a reasonable cost. Nick is a great person to have on board any business team."

- Chelsey Walker, Ridekick
2014-01-01T14:05:33-07:00
"Nick has an eye for creative and fun ways to step a business up a notch. He’s passionate, experienced, and knowledgeable about marketing and web development. He helped redesign our website for easier management and created campaigns for our social media outreach for a reasonable cost. Nick is a great person to have on board any business team." - Chelsey Walker, Ridekick
https://pixelatedonpurpose.com/testimonials/chelsey-walker-ridekick/
"Nick Armstrong is brilliant and made us feel cared for. He is talented and his work is of the highest quality. Nick respects his work and his cost is reasonable and he delivers on time."

- Ed and Deb Shapiro, Be The Change
2014-01-01T14:06:05-07:00
"Nick Armstrong is brilliant and made us feel cared for. He is talented and his work is of the highest quality. Nick respects his work and his cost is reasonable and he delivers on time." - Ed and Deb Shapiro, Be The Change
https://pixelatedonpurpose.com/testimonials/ed-and-deb-shapiro-be-the-change/
“Nick has been a great asset on the project we worked on together. His knowledge and expertise made the process go smoothly. I would hire him for future projects when the opportunity presents itself.“

-  Sam Haltom, Another Color, Inc
2014-01-01T11:49:09-07:00
“Nick has been a great asset on the project we worked on together. His knowledge and expertise made the process go smoothly. I would hire him for future projects when the opportunity presents itself.“ -  Sam Haltom, Another Color, Inc
https://pixelatedonpurpose.com/testimonials/sam-haltom-another-color-inc/

A division of WTF MarketingPixelated on Purpose is a small business web design company in Fort Collins, Colorado and a division of WTF Marketing.

Pixelated on Purpose
#177 2614 S. Timberline Road Ste 109
Fort Collins, CO 80525
Pixelated On Purpose - Web Design by Pixelated On Purpose